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BUSINESS CONFERENCE 2017
Shea heads the digital team at Identity, who are specialists in the design and build of exhibition stands, live events, events management and digital activations. Identity work openly with agencies, partners and in-house marketing teams around the world to provide the support that they need to meet budgets, exceed expectations and maximise return on investment. Clients include Apple, Google, Huawei, Eurotunnel Le Shuttle and Warner Bros.
Shea has more than decade’s worth of experience in advertising, campaign strategy, digital marketing and immersive technology, and has managed client campaigns across a wide range of industries on a local, national and international level, delivering innovative marketing solutions for both business to consumer (B2C) and business to business (B2B) brands in events and exhibitions, retail, travel, sports, charity, education, health and the arts. A recognised authority within the digital space, he has published two books and written thousands of articles about marketing, and his work has been featured in The New York Times, The Washington Post and the BBC. A regular on the speaker circuit, Shea also trains and consults with business professionals on how to successfully implement digital into their brand strategy.